Your Business Has One Person
It Cannot Afford to Lose.

Every business has a keyman — a founder, a top salesperson, a technical genius. If that person is gone, revenue drops, loans become difficult, and survival becomes uncertain. Keyman insurance protects against that single point of failure.

Tax
Premium Deductible as Expense
Business
Continuity Protected
Loan
Collateral Accepted
High
Sum Assured Available
Tax
Premium Fully Deductible
Business
Continuity Secured
Loan
Cover as Collateral
High
Sum Assured Available

Protect the Person
Your Business Depends On

A keyman (or key person) is any individual whose skills, knowledge, relationships, or leadership are so critical to a business that their sudden death or permanent disability would cause serious financial harm to the organisation.

Keyman insurance is a life insurance policy taken out by a business on the life of such a key individual. The business pays the premium, the business is the beneficiary, and the death benefit is paid to the business — providing funds to hire a replacement, service debt, compensate clients, or sustain operations during the transition.

Crucially, premiums paid by the company are treated as a business expense and are tax-deductible — making keyman insurance one of the very few insurance products with a direct P&L benefit in the year of purchase.

Tax Deductible PremiumBusiness is BeneficiaryTerm or ULIP StructureLoan CollateralDirector Cover
Keyman insurance business protection

Who Is Considered a Keyman?

The definition is broader than most business owners realise — often multiple people in a business qualify.

Founders & Promoters

The original founder or promoter of a business whose vision, client relationships, and execution drive revenue. Often the most critical — and most uninsured — person in the organisation.

Top Revenue Generators

A star salesperson or business development head responsible for 30-50% of company revenue. Their loss directly and immediately impacts top-line performance.

Technical Experts

A CTO, lead engineer, or specialist whose proprietary technical knowledge is irreplaceable — especially in tech, pharma R&D, or manufacturing precision roles.

Key Relationship Holders

An executive who personally manages your top 5 client accounts or banking relationships — their departure can trigger immediate client or credit risk.

Partner in a Firm

In a partnership, the death of one partner can trigger legal dissolution. Keyman cover ensures the surviving partners have funds to buy out the deceased partner's share or restructure.

Loan Guarantors

Banks often require life cover on the personal guarantors of large business loans. Keyman insurance serves as the ideal collateral security for lenders.

The Keyman Insurance
Structure Explained

1

Identify the Keyman

WEVRIN helps you identify the individuals whose loss would cause the greatest financial impact — quantified as revenue loss, recruitment cost, loan risk, or project delay.

2

Calculate the Sum Assured

The sum assured is typically a multiple of the keyman's annual salary or their contribution to business revenue — usually 5-10x CTC for founders or senior leaders.

3

Choose the Policy Type

Keyman can be structured as pure term insurance (low premium, maximum cover) or as a ULIP/endowment (accumulates value that can be surrendered if the keyman later exits the business).

4

Policy Issuance

The company applies for the policy as both policyholder and beneficiary. The keyman undergoes medical underwriting. Policy is issued in the company's name.

5

Claim or Surrender

On the keyman's death — funds are paid to the business. If the keyman exits the firm — the policy can be assigned to the individual as part of a separation settlement, or surrendered by the company.

Keyman vs Personal Term Insurance

Who pays the premiumCompany pays
Tax treatment of premiumBusiness expense — deductible
Who receives the claimCompany receives
Tax on claim receivedTreated as business income
Purpose of payoutBusiness continuity fund
Minimum sum assuredTypically ₹50L – ₹5Cr+
Policy type optionsTerm, ULIP, Endowment
Can policy be transferred?Yes — to individual on exit
Design My Keyman Policy

Why Keyman Insurance Is a Smart Business Decision

Beyond protection — keyman insurance delivers tax, credit, and governance benefits that most business owners overlook.

Tax-Deductible Premium

Premiums paid by the business on a keyman policy are fully deductible as a business expense under Section 37(1) of the Income Tax Act — reducing your company's taxable income in the year of payment.

Loan Collateral Security

Banks and NBFCs often accept keyman insurance as collateral for business loans — particularly when the keyman is also the personal guarantor. It strengthens your credit position significantly.

Business Continuity Fund

The death benefit provides immediate liquidity to hire a replacement, service debts, compensate clients for project delays, and keep the business operational during a traumatic transition.

Investor & Lender Confidence

Having keyman cover in place signals organisational maturity to investors, lenders, and institutional partners — demonstrating that the business has planned for key-person risk.

Partnership Dissolution Protection

Keyman cover on partners funds the buyout of a deceased partner's share — preventing forced liquidation or legal disputes that could destroy an otherwise healthy business.

Policy Flexibility

If the keyman leaves or retires, the policy can be assigned to them personally (a valuable retention incentive), surrendered for cash value, or continued under a modified structure.

Identify and Insure Your Key People Today

WEVRIN helps you map your key-person risks and design the right keyman insurance structure for your business.

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